The Norwegian Association of Disabled

The wheelchair is not the problem. Everything else is!

The Norwegian Association of Disabled’s members were getting old. Most were over 75, and younger people didn't see the organization as relevant.

So instead of talking about disability, we talked about what disability often leads to: Missing out.

By reframing disability through a feeling younger audiences already understood, we made the organization relevant to a new generation. And also won ourselves a silver in “Gullsnitt”.