Sykepleie på hjul
No street left forgotten
“Sykepleie på hjul” is part of the Catholic, Oslo-based foundation Fransiskushjelpen. They drive around Oslo, helping people living on the streets and struggling with substance abuse.
The only problem was that, because they had never communicated outwardly, hardly anyone had heard of them.
So we created a claim: “No street forgotten”.
Then, with hardly any budget, using images from their actual work and the handwriting of both employees and “clients”, we created their first-ever Christmas campaign, reminding people of one very important question:
What kind of city do you actually want to live in?
“Heroine is strong, but humanity is stronger”
“Maybe wishing for peace on earth is too much. But we can make Oslo a little warmer"
“This is a small ‘thank you’ to those who smile at people they don’t know. Even when they are missing a few teeth.”
“Not a bad word about Santa. But he forgets a lot of people.”
